What kinds of companies should NOT build a branded game?

Three honest disqualifiers. One: you don't have a single, measurable outcome — if the brief is 'engagement,' a game won't fix that. Two: you don't control a surface where your audience already pays attention — no booth, no venues, no subscriber base, no real website traffic. Three: you can't commit to a 60-day window. Branded games are not a one-week tactic. If any of those apply, we'll say so on the call.