Do branded games actually drive measurable ROI?

Yes — when scoped properly. We wire every game to four metrics from day one: engagement rate, dwell time, capture rate, and downstream attribution. A trade-show game typically pays back its build cost in its first event by lifting qualified-lead capture 2–3× versus a static booth, with social follows and earned media as a bonus channel. We share a metrics dashboard from launch onward so attribution stays honest.