Question 1

Do branded games actually drive measurable ROI?

Accepted Answer

Yes — when scoped properly. We wire every game to four metrics from day one: engagement rate, dwell time, capture rate, and downstream attribution. A trade-show game typically pays back its build cost in its first event by lifting qualified-lead capture 2–3× versus a static booth, with social follows and earned media as a bonus channel. We share a metrics dashboard from launch onward so attribution stays honest.

Question 2

What does a screen game cost?

Accepted Answer

Most production budgets land between $25K–$120K depending on scope, hardware, and integrations. A single-mechanic touchscreen booth game is at the lower end; a multi-round live-venue game show with a custom host avatar, CRM integration, and on-site staffing lands higher. We size the build to the use case and outcome target — not the other way around — and quote in a fixed-price phase structure so there are no surprises.

Question 3

How long does a build take?

Accepted Answer

Most builds ship in 6–12 weeks from kickoff. Trade-show games tied to a specific event date are scoped to ship two weeks ahead of go-live for on-site testing and rehearsal. Discovery is one week, concept lock is two, build is four to six, and deploy/measure is the tail. If your event is sooner, tell us — we've shipped working booth games in four weeks when the scope is right.

Question 4

What proof do you have this works?

Accepted Answer

Live deployments for Weidmuller USA (Hannover Fair booth game) and Channel RVA (live-venue trivia format), plus comparable benchmarks across the branded-game category. Our portfolio page details specific objectives and outcomes, and we'll walk you through case-by-case attribution data on a call. We don't publish vanity stats — we share the engagement, capture, and pipeline numbers our clients actually use to renew.

Question 5

What platforms do you build for?

Accepted Answer

Touchscreen kiosks, big-screen displays with phone-as-controller, web embeds, and native mobile when warranted. We pick the platform that fits the venue and audience — a booth at a 30,000-attendee trade show needs different mechanics than a 200-person sales kickoff. We handle hardware sourcing, on-site setup, and post-event teardown when you need it.

Question 6

How customized is the game?

Accepted Answer

Fully bespoke. Mechanic, art direction, voice/host, copy, scoring, and integrations are all built to your brand. We don't white-label a template. You'll see concept art and a playable prototype before we commit to production, and every visible element is reviewable in your brand system. The game is yours to keep, rerun, and extend.

Question 7

What does the process look like?

Accepted Answer

Five steps: Discovery → Concept → Build → Deploy → Measure. Discovery aligns on outcomes and audience. Concept produces art direction, mechanic, and a clickable prototype. Build is the production phase with weekly working demos. Deploy covers hardware, staging, and event support. Measure is the post-launch dashboard plus a 30-day debrief. You get a single point of contact across all five.

Question 8

Do you use AI in the development of our game?

Accepted Answer

Yes — as one tool among many. Every developer you talk to is using AI in some capacity; the honest ones will tell you. We use it to accelerate asset pipelines, prototype mechanics faster, and explore visual directions in hours instead of days. The creative direction, game design, brand voice, and final polish are still human-crafted by our team. AI condenses production timelines and lets us ship more of what matters — better mechanics, tighter UX, and stronger brand integration — without inflating your budget.

Question 9

Can the game integrate with our CRM or analytics stack?

Accepted Answer

Yes. We support webhook-based handoff to most CRMs (HubSpot, Salesforce, custom), and we'll send event-level analytics to your warehouse of choice — Snowflake, BigQuery, Mixpanel, GA4. Lead capture flows include consent capture and field mapping so the data lands in the format your sales team already uses. If you have a specific consent or data-residency requirement, tell us during Discovery.

Question 10

What's the difference between a branded game and gamification?

Accepted Answer

A branded game is a real game — designed, scoped, and built from scratch — that carries your brand's mechanic, voice, and goal. Gamification is a design technique: bolting points, badges, or streaks onto a non-game flow (onboarding, training, a checkout). The two solve different problems. If you want a thing people choose to play, you want a branded game. If you want to nudge behavior inside an existing product, you want gamification.

Question 11

Do branded games only work for big brands?

Accepted Answer

No. The smallest budgets we work with are under $15K — usually a single-mechanic website game or a one-event trade-show kiosk for a regional B2B brand. What matters is whether you have a single, measurable outcome and one surface where the right audience already pays attention. Big brands have bigger surfaces, not better mechanics.

Question 12

Where do branded games actually live — on a TV, a phone, a kiosk?

Accepted Answer

All of the above, and one more: your website. We design for four conversion surfaces — trade-show kiosks, live-venue TVs (with phones as second-screen controllers), subscriber apps and newsletters, and website hero/conversion sections. The surface determines almost everything: session length, input method, art direction, even the lead-capture moment. Pick the surface first; design the game second.

Question 13

How is a screen game different from a giveaway or a sweepstakes?

Accepted Answer

A sweepstakes captures identity (name, email) in exchange for a chance to win. A game captures identity AND behavior — what they chose, how they played, how long they stayed, whether they came back. That behavior is a lead-quality signal you can score, segment, and route. Sweepstakes leads all look the same to your CRM. Game leads don't.

Question 14

What kinds of companies should NOT build a branded game?

Accepted Answer

Three honest disqualifiers. One: you don't have a single, measurable outcome — if the brief is 'engagement,' a game won't fix that. Two: you don't control a surface where your audience already pays attention — no booth, no venues, no subscriber base, no real website traffic. Three: you can't commit to a 60-day window. Branded games are not a one-week tactic. If any of those apply, we'll say so on the call.

Question 15

How do I know if a game is the right move for my next campaign?

Accepted Answer

Two-question test. First: is there a moment in your funnel where attention is the bottleneck — not awareness, not budget, attention itself? Second: would a 60-second interaction at that moment change what happens next (a better lead, a faster decision, a return visit)? Yes to both, a branded game is probably the highest-leverage thing you can ship. No to either, save the budget for something else.

Question 16

What's actually included in the free tier of the SaaS?

Accepted Answer

One live widget (quiz, calculator, or spin-to-win), unlimited embeds, lead capture, basic analytics, and a single brand theme. No credit card. You only upgrade when you need more widgets, advanced animation styles, A/B testing, CRM integrations, or higher monthly visit volume. Free accounts are forever-free, not a 14-day trial in disguise.

Question 17

When should I self-serve a widget vs. commission a custom game?

Accepted Answer

Self-serve when you need a working lead-capture surface in minutes and your goal is replacing a static contact form, scoring intent, or running a quick campaign. Commission a custom build when the game itself is the brand moment — a trade-show booth experience, a multi-round live event, an onboarding game for your product. Many clients start with the SaaS, validate the audience response, then commission a custom build for the high-stakes surface.

Question 18

Where can I embed a SaaS widget?

Accepted Answer

Anywhere you can paste a script tag — Webflow, WordPress, Framer, Squarespace, Shopify, custom Next.js or React sites, even inside a Notion-rendered page via an iframe wrapper. Widgets are responsive by default. You can also use them as a standalone hosted page if you don't want to embed at all — every widget gets a unique short URL.

Question 19

Who owns the leads and analytics data my widgets collect?

Accepted Answer

You do. All lead submissions, response data, and analytics events belong to your account. You can export to CSV at any time, push to your CRM via webhook (HubSpot, Salesforce, custom), or query via our API on paid plans. We never sell, share, or train models on your data. If you delete a widget or your account, the data is purged within 30 days.

Question 20

Can I upgrade or downgrade between plans anytime?

Accepted Answer

Yes — change plans from your account billing page, anytime, no calls required. Upgrades are prorated and take effect immediately. Downgrades take effect at the next billing cycle so you don't lose access mid-month. If you downgrade past a feature you were using (extra widgets, A/B tests, integrations), those features pause but your data stays intact in case you upgrade again.

Frequently asked.

For the skeptic

For the ready buyer

Play the Pitch Run — we'll design the rest.

Frequently asked.

For the skeptic

ROI & metricsDo branded games actually drive measurable ROI?

BudgetWhat does a screen game cost?

TimelineHow long does a build take?

ProofWhat proof do you have this works?

ProcessDo you use AI in the development of our game?

Getting startedWhat's the difference between a branded game and gamification?

Getting startedDo branded games only work for big brands?

Getting startedWhere do branded games actually live — on a TV, a phone, a kiosk?

Getting startedHow is a screen game different from a giveaway or a sweepstakes?

Getting startedWhat kinds of companies should NOT build a branded game?

Getting startedHow do I know if a game is the right move for my next campaign?

For the ready buyer

PlatformWhat platforms do you build for?

CustomizationHow customized is the game?

ProcessWhat does the process look like?

IntegrationsCan the game integrate with our CRM or analytics stack?

SaaS / self-serveWhat's actually included in the free tier of the SaaS?

SaaS / self-serveWhen should I self-serve a widget vs. commission a custom game?

SaaS / self-serveWhere can I embed a SaaS widget?

SaaS / self-serveWho owns the leads and analytics data my widgets collect?

SaaS / self-serveCan I upgrade or downgrade between plans anytime?

Play the Pitch Run — we'll design the rest.