Question 1

Do branded games actually drive measurable ROI?

Accepted Answer

Yes — when scoped properly. We wire every game to four metrics from day one: engagement rate, dwell time, capture rate, and downstream attribution. A trade-show game typically pays back its build cost in its first event by lifting qualified-lead capture 2–3× versus a static booth, with social follows and earned media as a bonus channel. We share a metrics dashboard from launch onward so attribution stays honest.

Question 2

What does a screen game cost?

Accepted Answer

Most production budgets land between $25K–$120K depending on scope, hardware, and integrations. A single-mechanic touchscreen booth game is at the lower end; a multi-round live-venue game show with a custom host avatar, CRM integration, and on-site staffing lands higher. We size the build to the use case and outcome target — not the other way around — and quote in a fixed-price phase structure so there are no surprises.

Question 3

How long does a build take?

Accepted Answer

Most builds ship in 6–12 weeks from kickoff. Trade-show games tied to a specific event date are scoped to ship two weeks ahead of go-live for on-site testing and rehearsal. Discovery is one week, concept lock is two, build is four to six, and deploy/measure is the tail. If your event is sooner, tell us — we've shipped working booth games in four weeks when the scope is right.

Question 4

What proof do you have this works?

Accepted Answer

Live deployments for Weidmuller USA (Hannover Fair booth game) and Channel RVA (live-venue trivia format), plus comparable benchmarks across the branded-game category. Our portfolio page details specific objectives and outcomes, and we'll walk you through case-by-case attribution data on a call. We don't publish vanity stats — we share the engagement, capture, and pipeline numbers our clients actually use to renew.

Question 5

What platforms do you build for?

Accepted Answer

Touchscreen kiosks, big-screen displays with phone-as-controller, web embeds, and native mobile when warranted. We pick the platform that fits the venue and audience — a booth at a 30,000-attendee trade show needs different mechanics than a 200-person sales kickoff. We handle hardware sourcing, on-site setup, and post-event teardown when you need it.

Question 6

How customized is the game?

Accepted Answer

Fully bespoke. Mechanic, art direction, voice/host, copy, scoring, and integrations are all built to your brand. We don't white-label a template. You'll see concept art and a playable prototype before we commit to production, and every visible element is reviewable in your brand system. The game is yours to keep, rerun, and extend.

Question 7

What does the process look like?

Accepted Answer

Five steps: Discovery → Concept → Build → Deploy → Measure. Discovery aligns on outcomes and audience. Concept produces art direction, mechanic, and a clickable prototype. Build is the production phase with weekly working demos. Deploy covers hardware, staging, and event support. Measure is the post-launch dashboard plus a 30-day debrief. You get a single point of contact across all five.

Question 8

Do you use AI in the development of our game?

Accepted Answer

Yes — as one tool among many. Every developer you talk to is using AI in some capacity; the honest ones will tell you. We use it to accelerate asset pipelines, prototype mechanics faster, and explore visual directions in hours instead of days. The creative direction, game design, brand voice, and final polish are still human-crafted by our team. AI condenses production timelines and lets us ship more of what matters — better mechanics, tighter UX, and stronger brand integration — without inflating your budget.

Question 9

Can the game integrate with our CRM or analytics stack?

Accepted Answer

Yes. We support webhook-based handoff to most CRMs (HubSpot, Salesforce, custom), and we'll send event-level analytics to your warehouse of choice — Snowflake, BigQuery, Mixpanel, GA4. Lead capture flows include consent capture and field mapping so the data lands in the format your sales team already uses. If you have a specific consent or data-residency requirement, tell us during Discovery.

Frequently asked.

For the skeptic

For the ready buyer

Play the Pitch Run — we'll design the rest.

Frequently asked.

For the skeptic

ROI & metricsDo branded games actually drive measurable ROI?

BudgetWhat does a screen game cost?

TimelineHow long does a build take?

ProofWhat proof do you have this works?

ProcessDo you use AI in the development of our game?

For the ready buyer

PlatformWhat platforms do you build for?

CustomizationHow customized is the game?

ProcessWhat does the process look like?

IntegrationsCan the game integrate with our CRM or analytics stack?

Play the Pitch Run — we'll design the rest.