When should I self-serve a widget vs. commission a custom game?

Self-serve when you need a working lead-capture surface in minutes and your goal is replacing a static contact form, scoring intent, or running a quick campaign. Commission a custom build when the game itself is the brand moment — a trade-show booth experience, a multi-round live event, an onboarding game for your product. Many clients start with the SaaS, validate the audience response, then commission a custom build for the high-stakes surface.