How do I know if a game is the right move for my next campaign?

Two-question test. First: is there a moment in your funnel where attention is the bottleneck — not awareness, not budget, attention itself? Second: would a 60-second interaction at that moment change what happens next (a better lead, a faster decision, a return visit)? Yes to both, a branded game is probably the highest-leverage thing you can ship. No to either, save the budget for something else.