A/B test every widget without redeploying.
Define variants in the dashboard, split traffic by percentage, and watch lift on plays, completions, and leads in real time.
- Variant editor with traffic % per arm
- Deterministic assignment by session
- Per-variant funnel: plays → completions → leads
- Pause or promote a winner in one click
Designed for marketers, not statisticians
Sensible defaults, an obvious winner indicator, and a 'graduate this variant' button. No JIRA ticket needed.
Works on existing widgets
Add an experiment to a live widget — variants inherit theme and config, then override only what you're testing.